Press Release

GIA Launches Newly Redesigned Consumer Website

Everything retailers and their customers need to know about diamonds just got easier to find and understand with GIA’s redesigned consumer-facing website dedicated to the 4Cs of Diamond Quality – Clarity, Cut, Color and Carat Weight – and to serve as the go-to source for gemstone information.
GIA’s newly redesigned consumer website.

New site offers enhanced content, eye-catching imagery and elevated user experience

CARLSBAD, California – September 23, 2024 – Everything retailers and their customers need to know about diamonds just got easier to find and understand with GIA’s redesigned consumer-facing website dedicated to the 4Cs of Diamond Quality – Clarity, Cut, Color and Carat Weight – and to serve as the go-to source for gemstone information. With a fresh and modern design, the 4Cs.GIA.edu site offers invaluable information for those looking to understand the intricacies of diamonds and make informed purchase decisions. 
 
“The GIA consumer site is as educational as it is engaging,” said GIA President and CEO Susan Jacques. “We aim to make the complex world of diamond buying approachable and understandable for everyone. The site provides detailed, expert-driven information in a format that’s easy to navigate. Whether looking for the perfect ring or learning about gems, there’s something for everyone.”
 
Retailers can leverage this site with associates in-store or online to enhance customer education with detailed explanations and visual aids on the essential aspects of diamond quality. Providing customers with this expert resource underscores transparency and integrity in the industry and can set retailers apart.
 
The website serves as a valuable educational resource and a powerful tool during the diamond-buying journey. The content will expand to other gemstones in the near future. GIA invites consumers, retailers and diamond enthusiasts to explore 4Cs.GIA.edu and discover the depth of information, all from the experts at GIA. This site is one of the many ways that GIA continues its mission to uphold the highest standards of integrity, transparency, and education in the gem and jewelry industry to ensure consumer trust.

About GIA

An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System™ which is recognized around the world as the standard for diamond quality.

Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science and professionalism.