Press Release

GIA Brings Exciting Lineup to Las Vegas Shows!

Panel discussions, hands-on demonstrations and the GIA Show Service Laboratory

CARLSBAD, California – May 22, 2024 – Experience the world of gemology in person with GIA at Couture and JCK Las Vegas. 

Las Vegas show attendees can immerse themselves in what GIA has to offer through interactive displays, informative presentations, hands-on demonstrations and the GIA Show Service Laboratory. 

“We are thrilled to once again participate in JCK Las Vegas and Couture where we can connect with industry professionals from around the world,” said Susan Jacques, President and CEO of GIA. “As a trusted resource for gemological knowledge, services and expertise, GIA is committed to advancing excellence and integrity in the global gem and jewelry trade.” 

For the full list of GIA JCK Las Vegas activities, including GIA experts in action, visit GIA.edu/jck. 

Stop by Couture Lounge Café Noir on Thursday, May 30 where attendees can grab a refreshment and learn how to translate gemological knowledge into engaging customer experiences. These 20-minute sessions, hosted by a GIA instructor, will provide valuable insights and demonstrations using exceptional gemstones from the Institute's museum. 

At booth 15031 on Gallery level 2 at JCK Las Vegas, GIA will host live demonstrations and presentations covering diamond grading, gem identification, jewelry design and jewelry forensics, hands-on interaction with the GIA® Gemolite® NXT, GIA iD100®, and GIA Match iD™. Combined, these unique offerings provide valuable insights and practical skills for attendees seeking to enhance their gem and jewelry knowledge. 

On-site GIA gemologists with the latest instruments will offer convenient access to colored stone identification and origin services at the GIA Show Service Laboratory in the Venetian. Submissions can be brought to Bassano 2805-2806, Level 2 beginning Thursday, May 30. Capacity is limited; come early to ensure return at the show. 

Mingle with industry friends and GIA alumni at MIX IT UP on Friday, May 31, an event co-hosted by the AGS Young Titleholders and GIA’s Alumni Collective. Tickets are available here. 

For the latest industry insights from GIA and industry leaders, mark your calendars for: 

  • How to buy diamonds with legitimate source provenance, practical advice to diamond buyers 

Date and Time: Sunday, June 2, 11:00 AM – 12:00 PM 

Location: At JCK- Venetian Hotel, Murano Room, Level 3

  • Industry Update: Natural Diamond Market 
Date and Time: Friday, May 31, 10:00 AM – 10:45 AM 
Location: At JCK - Showcase Stage, The Venetian Expo, Level 2 

About GIA

An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System™ which is recognized around the world as the standard for diamond quality.

Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science and professionalism.